While the advancement in advertising and marketing technology presents an enormous opportunity to deliver a step change in marketing ROI, it is all too often seen as the panacea. Except even the best technology will only function properly with the right people and processes working harmoniously together. Stack I/O was developed to operate at this intersection to help brands bring together the very best people, process and technology to deliver data and technology driven acceleration.
We do this through a clear process of discovery, design and deployment, with ongoing support provided to ensure successful implementation.
Design and implement the optimal organisational model for data and technology driven acceleration
Capability assessmentEvaluation and enhancement of digital capabilities (internal/external) through a structured diagnostic and supporting education & tools
Partner search & selectionCapability-driven process assessment to identify the most suitable executional partners to deliver programmatic excellence
Creating the most effective advertising and marketing technology architecture, configurable to the exact requirements of any business
Technology vendor selectionIdentifying and evaluating fit-for-purpose technology solutions focussed on data management, programmatic buying, optimisation and analytics
Technology deploymentImplementing and configuring the relevant technology solutions to ensure seamless integration and adoption