News & Views
22/03/17 / news

The real motivations behind the growing YouTube advertiser boycott

 

“As far as agencies are concerned, I think this recent storm has helped to shift attention away from the ongoing transparency and brand safety concerns — related to their own programmatic offerings — and allowed them to reinstate their position as gatekeepers by holding Google much closer to account.  It is also a good opportunity to show leadership as well as create differentiation in the measures they are putting in place to mitigate the prevailing issues around brand safety and fraud.” As featured in Business Insider, Ryan Kangisser gives his views on the real reasons brands are moving away from Google.

 

Read more: http://uk.businessinsider.com/why-advertisers-are-pulling-spend-from-youtube-2017-3